SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success complied with an acquainted pattern: earn continuously, save strongly, acquire a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh point of view. As opposed to focusing entirely on long-lasting buildup, this generation is focusing on bal

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